The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Marketing for B2B and the Buyer’s Journey - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
{Why Successful Heads of Marketing Need to Be Smart Business Strategists By Mark Donnigan|
Mark Donnigan: It's going terrific, Ben. I am so happy to be right here on your program.Ben: Absolutely. We more than happy to have you on the show. Particularly provided the relevance as well as the necessity of the subject we're going to be dealing with over the program of this conversation also, which is one that I believe is actually under-disc